All search engines behave a bit differently due to different algorithms, and not everyone can agree on what optimization strategy works best for Google, Yahoo and MSN. We do know that inbound links are huge with Google, but one aspect you as the Web producer can control that will help on all search engines is the title tag.
The search spiders evidently go gaga over text placed higher up on their searched pages, and the title metatag is one of the first “readable” bits of text these bots encounter. Therefore, you need to insure that your title tags are a) different for every page and b) optimized to use your most important keywords or key phrases for each page.
Obviously, you have a limitation on how long your title tag can be, but you can get at least one or two keywords in each one. If you must mention your company’s name, do so at the end of the title unless you deem branding more important than your keywords.
If you’re running blogs like I do on WordPress, there’s a handy little plug-in to create title tags (one per blog, unfortunately). Here’s a Download Site.
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on Friday, December 29th, 2006 at 12:24 pm and is filed under SEO.
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