Web Tune-Up Pros

I was reading an obtuse article on PR 2.0 (Public Relations, no Page Rank), which centers on gaming the social media outlets, when I discovered Think Free.
Think Free is a (free) online service that converts your Word, PowerPoint and Excel documents into (so they say; I haven’t tried it yet) html code that does not [...]

One of the topics at the recent Search Engine Strategies conference in New York was search engine optimization (SEO) for small sites (a handful or more of pages) versus the same for large sites (hundreds or thousands of pages).
The conclusion that was drawn was this:  Small sites are built at the discretion of an owner and perhaps [...]

As much as I detest those ubiquitous sites out there that are about 10 or more scrolls long (having to hit the page down key 10 times or more to peruse the thing) and are just touting one product from every which angle possible, guess what?
The strategy works. 

Google so far is the only one admitting to doing it, but rating landing page quality is suddenly becoming a factor in how much you pay for your AdWords ads.  In other words, when Google checks the page upon which your ad opens and finds it to be duplicate content–in other words, just an affiliate [...]

I know, I know.  After breaking your back to get content onto your site, the last thing you want to do is to write articles–and give them away free to other webmasters!
However, this is one grand strategy if done right.
How so?