Apr
Big Boys Up the Ante on PPC
A JupiterResearch survey on search engine spending reports that companies with revenues over $50 million a year will largely be spending more on pay-per-click (PPC) marketing this year, but a lot of that is in response to skyrocketing costs for the keywords they need. Other high revenue companies also foresee their budgets going up as well, but in a smaller percentage.Â
This major league search engine marketing, of course, has little to do with mom and pop, who would be lucky to afford $50 or $100 a month in keyword marketing on Google, Yahoo and MSN (there are others, but those are the Big Three, with Google weighing about 900 pounds and looking like a gorilla).
Another sign of the times is that a majority of these SEM big spenders is looking at geotargeting by area and zip code and going local in many cases.
This latter is a strategy that can work well with mom and pop who have a physical site as well as a Web site–go local.
More in another post on mom-and-pop PPC strategies for Web sites in general.
Tags: JupiterResearch survey on search engine spending, search engine marketing
