웹 엔진 조정 찬성

We managed to grab some time with him recently and quiz him on his favorite topic - building tons of Web traffic.

You’ll get a lot out of this interview including a killer free 40-page E-book on traffic that Michael has written to help you avoid the Top 20 Traffic Disasters!

So let’s get started.

Q. First, Michael, thank you for joining us today in your busy schedule.

A. No problem. Good to be here.

Q. We all know that traffic is important, but could you just explain a bit about traffic for the beginners out there?

A. Sure. Traffic is the lifeblood of any business online. Without it you just die. We all know that. But what a lot of us don’t realize is that, just like everything else on the Internet, traffic changes very quickly. That is, the methods of getting traffic are changing all the time and that’s where people get caught out.

Q. What do you mean by “caught out”?

A. Well, people fall into the trap of thinking that just because they know one or two traffic generation methods that they are some sort of traffic master. In reality, just because you know how to start a pay-pe-click campaign or a little bit about search engines doesn’t make you anywhere near a traffic expert. I’m trying to spread the word that there is a massive array of traffic tactics that most people aren’t even aware of, let alone using or mastering.

Q. Can you give us some examples?

A. Sure. Offline for example. You might immediately think that getting traffic is a purely online activity, but the truth of the matter is that there are lots of things you should be doing offline to get people into your website. And it’s usually these sorts of areas that are being under-utilized and therefore offer less competition for that traffic.

Q. So, by offline you mean advertising offline?

A. Not necessarily. That is one method, yes, but I’m thinking of more creative ways to get people into your website. It all comes down to the fact that having asked people on my list it came as no surprise that most people want to know about free rather than paid traffic sources. I’ve had to become an expert in free ways of getting traffic in my time online.

Q. What do you mean - I thought you were running a successful online business with lots of cash flow?

A. I am. But it’s not always been this way. When I first started out in 1995 I had nothing. No money to play with. Just my own initiative and imagination.

Q. So are you saying you’re against paying for traffic online?
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A. No. I’m not saying that at all. What I’m saying is that, especially when you first start out, you always want to focus on the free methods. You get the traffic in for free, make some sales and then you can reinvest some of that money into paid methods of getting traffic. This speeds up the process.

Q. So, what particular offline methods are you referring to - can you give us some examples?

A. There’s one tactic I used that costs nothing to implement, is relatively quick and ended up getting me thousands and thousands of targeted visitors into my Web sites. When I’ve shared this tactic with other marketers at seminars, they’ve started laughing and slapping their foreheads when they saw how easy it was. They were also embarrassed that they had failed to use this tactic. It was quite amusing.

Q. So, are you going to tell us what this method is?

A. No! (laughs) It’s in my course! I truly believe in rewarding those people that are most eager to learn so instead of giving away all my traffic tactics in interviews like this I’ve put some of them in an E-Book I’ve written. It is free though if people want to get it.

Q. So how can people get hold of it?