Apr
Google AdWords Hurdle: Landing Page Quality
Google so far is the only one admitting to doing it, but rating landing page quality is suddenly becoming a factor in how much you pay for your AdWords ads. In other words, when Google checks the page upon which your ad opens and finds it to be duplicate content–in other words, just an affiliate duplicate-content thing–it can charge you more for higher results, whereas those sites with fresh content will pay less. Again, as with the whole duplicate content issue, Google has it out for affiliate sites that add no “value” to the user experience but just recreate some master Web site’s content.
Since the new Yahoo Panama pay-per-click search marketing program seems to be copying Google’s as much as possible, I wouldn’t be surprised to see this landing page quality ranking take hold over there too. Also, MSN (Microsfoft Live Search in its recent incaration) is also mulling and predicting changes.
Of course, the whole key here, even if you’re blatantly running duplicate copy from an affiliate program, is just to use highly targeted niche phrases (the famous longtail keywords) for your AdWords competition. With less competition, presumably you can fare better on the cost per click.
The cat and mouse game goes on!
Tags: Google, Yahoo Panama, Microsfoft Live Search, landing page quality
