Web Tune-Up Pros

If you’re new here, you may want to subscribe to my RSS Feed. Thanks for visiting!Tired of spam?  You may be getting less of it now that the Feds have locked away a Seattle man accused of running a network of "zombie" computers to send out millions of pieces of spam e-mail each week.
Robert [...]

You’ve heard of Web 2.0, no doubt, but here comes Where 2.0 and the latest participant–a toolbar that attaches to your browser so that wherever you and your computer are located is automatically entered into your searches.  Find a local coffee shop, store, site of interest and so on.
Meet Loki 2.0.
Tags: Where 2.0

Matt Bailey in a recent article pinpointed what I see happening a lot in Web presences and sales efforts–putting the brand before the consumer need.
Example:  Many companies/Web sites will insist on starting everything, including title tags on Web pages, with the company name and/or brand.  Now this is fine if you’re Coca-Cola.  Maybe.  But it can [...]

Matt Bailey in a recent article pinpointed what I see happening a lot in Web presences and sales efforts–putting the brand before the consumer need.
Example:  Many companies/Web sites will insist on starting everything, including title tags on Web pages, with the company name and/or brand.  Now this is fine if you’re Coca-Cola.  Maybe.  But it can [...]

Landing pages is one topic I’ve been looking into lately, as even Google now allows you to swap through different landing pages to see which works best without any search results penalty.
From what I’ve learned so far, landing pages are best constructed according to the Ray Kroc aphorism of KISS–”keep it simple, stupid.”
Here are two [...]