Pro di messa a punto di fotoricettore

Matt Bailey in a recent article pinpointed what I see happening a lot in Web presences and sales efforts–putting the brand before the consumer need.
Example:  Many companies/Web sites will insist on starting everything, including title tags on Web pages, with the company name and/or brand.  Now this is fine if you’re Coca-Cola.  Maybe.  But it can [...]

Matt Bailey in a recent article pinpointed what I see happening a lot in Web presences and sales efforts–putting the brand before the consumer need.
Example:  Many companies/Web sites will insist on starting everything, including title tags on Web pages, with the company name and/or brand.  Now this is fine if you’re Coca-Cola.  Maybe.  But it can [...]

Landing pages is one topic I’ve been looking into lately, as even Google now allows you to swap through different landing pages to see which works best without any search results penalty.
From what I’ve learned so far, landing pages are best constructed according to the Ray Kroc aphorism of KISS–”keep it simple, stupid.”
Here are two [...]