11
Jul
Jul
When Is Mass E-Mail Not Spam?
I still get all kinds of e-mail I didn’t request or subscribe to. Is the practice of sending me this stuff legal?
Definitely yes and maybe no. It all depends.
Now, to be a little less inscrutable, let me tell you what the law says. The law says that you a) cannot have misleading subject lines, b) must make clear the nature of the e-mail, c) must include a physical address where the recipient can contact you, and d) must include an opt-out function in the e-mail.
I found this information and even more important–and enthralling–legal information on this site.















