One way to make your text appealing to visitors is by a process called chunking. In essence, chunking means to write everything in small chunks of two to four sentences. Even better, introduce each chunk with a descriptive title or headline in bold face. Then, within the text you need to have appropriate keywords that are hotlinked to other pages within your site. Keep your visitors navigating on your site until thye find what they’re looking for. (Better hope you use the right keywords. LOL!) Finally, cut out the bull–jargon and empty words that visitors can smell a mile away. If you want, download a copy of Bullfighter, which works with both Microsoft Word and PowerPoint to point out and eliminate “the bull” (jargon and meaningless words) in your writing. The software is free. You Might Also Enjoy:© 2008 Web Tune-Up Pros | Entries (RSS) and Comments (RSS) Design by Web4 Sudoku - Powered By Wordpress |
