Le pour de mise au point de Web

One way to make your text appealing to visitors is by a process called chunking. In essence, chunking means to write everything in small chunks of two to four sentences. Even better, introduce each chunk with a descriptive title or headline in bold face.

Then, within the text you need to have appropriate keywords that are hotlinked to other pages within your site. Keep your visitors navigating on your site until thye find what they’re looking for. (Better hope you use the right keywords. LOL!)