Le pour de mise au point de Web

Aaron Wall, whose comprehensive SEO Book I highly recommend, recently wrote an article for Wordtracker called “Keyword Inspiration.”
If you don’t subscribe to the Keytracker service or its newsletter, I’m sure you can find the same information in Wall’s book.
However, in one section in which he discusses keeping up with search trends, he makes a slight error. [...]

I’ve long been in the habit of reading my horoscope every day, but rarely does it portend anything that actually happens.
However, yesterday’s horoscope advice to “forget commerce and focus on art to succeed,” or words to that effect, got me thinking.
Extrapolating this to to the Internet, I decided that it meant to put your own interests [...]

We bloggers and Web producers spend a helluva lot of time creating copy that, sad to say, almost no one is every going to read. Skim maybe, read probably not.
So how do you grab a visitor’s attention and get that person to take the action you desire?
The first line of attack/defense is the headline. As [...]

The government is auctioning off 700 MHz wireless airwaves, and Google wants to bid but also set conditions on other bidders, which got AT&T fuming.
AT&T Senior Executive Vice President Jim Cicconi told Google to “put up or shut up.” In other words, Google should just outbid everyone else and do what it wants with the airwaves rather [...]