To get your thoughts and products and services out there for others to consider, you need to do a lot of work yourself–and you need to pay a lot of others to help you. My hope is that you won’t get suckered into those high-pressure pitches from so-called SEO experts who guarantee you high rankings and lots of traffic. You pay up front; they laugh all the way afterwards. For the most part, your hits and conversions will not go up, and the SEO people will blame you for not following directions, etc., etc.
Worse, they’ll suggest further enhancements for additional thousands, and you’ll still be looking for traffic.
However, when you identify a specific need, then it’s an appropriate time to pay.
Let me clarify. I was having a problem on my blog Grammar Sucks that caused my right sidebar to be pushed to the bottom of the page, beyond view. I tried all the free routes (forums, etc.), then the cheap routes (paid coders). Nothing worked, or it did until I paid and then it quit working as I discovered the (cheap) fixers were actually fakers.
Finally, I found a guy who sounded like he knew how to fix style and other files. He said, in effect, "Look, I charge $95 an hour. If I can fix your site in less than an hour, I’ll charge you a flat rate of $75." I reasoned that, if I could get this one but big bug fixed, I could stick with tmy WordPress theme for quite some time (I really didn’t find any other themes to do what I wanted them to do).
Presto-fixo, the guy came through, and I sent him–happily–$75 via PayPal.
Sometimes you just gotta pay the right amount, but know what you want and don’t pay until the results are what you want. (Which means don’t ever hire SEO experts.)
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on Monday, August 6th, 2007 at 1:21 pm and is filed under SEO.
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