Le pour de mise au point de Web

Jill Whalen, a 12-year SEO veteran and author of the site HighRankings.com, warned in her recent newsletter that going through one’s site and optimizing it according to current SEO wisdom could get you the reverse result.
Rather than your site’s rising higher in the SERPs, Jill muses that a by-the-book SEOization can actually set off a "red [...]

Recently, I introduced readers to a Wiki Scanner that reveals who’s editing what on Wikipedia.
Now, Search Engine Land points out an interesting page on Wikipedia where editing wars have broken out.
Read it and you’ll see what I’m talking about when I say don’t trust Wikipedia.

Andy Grove of Intel famously said that you have 10 seconds of eyeball time for each visitor to your Web site. (He also said something about only the paranoid being able to survive these days, and that seems right on too.)
If your visitors don’t see what they’re seeking in those 10 seconds, they hit the [...]

Surprise, surpirse!
The Online Publishers Association has now confirmed the obvious: Internet surfers are seeking content! (Up, OPA says, 37 percent from four years ago when they were evidently seeking advertisements–LOL.)
Drum roll, please.
Now how many times have I stressed that content is king here before, but let me add some tips on content that attracts visitors?
If you hear [...]