
For instance, as Mark Jackson points out, searchers no longer merely type in "shoes" but something very descriptive like "tan Cole Haan loafers with tassels." As Mark further notes, because people are using these long-tail searches, there’s no way–because there is not enough time or resources–to optimize every site for everything people might type into a search engine relating to that site’s content. You’d need your proverbial army of a million monkeys typing infinitely on a million typewriters. What’s the solution, then? Let me quote Mark to drive home the point that "content is king":
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