Mar
Ask.com Seeks to Resurrect Jeeves
They’re not looking to become Ask Jeeves again, but the people running Ask.com have concluded that their strength lies in answering questions rather than in indexing and displaying search results for words and phrases.
The strategy is to play to its strength and its core audience, which is women who use Ask to pose questions, generally about entertainment, beauty and health, and receive focused answers. The company said it would introduce new products to bolster the site’s ability to answer questions.
Ring up another round for Google in monopolizing straight search queries. (Interestingly, even Google can’t escape economic reality, as its overvalued stock has now plunged 40 percent since November.)
In another interesting development, Yahoo is courting Time Warner to merge its AOL unit with Yahoo. The goal is to both save money and put up a stronger defense against Microsoft’s ability to gobble up Yahoo one way or another.
We’ll see how many of these search companies are left intact, or standing, as the year rolls along. Figure Google ain’t going anywhere, so the casualties will come elsewhere.
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