Pros Tune-Up стержня

Still, you may want to get your feet wet elsewhere, as this is a costly proposition, and unless your PPC budget results in traffic conversions (sales) that double–at least–your PPC expenditures, you’re wasting your time and money.

Using a list developed by Michael Bloch, I’ve researched Bloch’s recommendations and narrowed his list of alternative PPC providers to three.

ABC Search offers both geotargeting and so-called click-fraud protection and will match you $100 for $100 when you sign up, but be careful–that generally means you have to agree for automatic renewal at $100 when your first "donation" runs out.

Bidvertiser also offers geotargeting and fraud protection and goes one step further–it allows you to choose the sites on which your ads will appear. You can also get $20 in free clicks as a new bidvertiser.

Search123, though it offers no geotargeting or stated fraud protection, maintains a huge network of partners and offers $20 in free clicks for your first $50 entry. What I liked about Search123 is the care and detail with which they explain their program. I eliminated many other services because they had no explanation, just a form to sign up. (Careful: 123Search is a virus-like copycat that will take over your browser.)