Μάρκετινγκ ηλεκτρονικού ταχυδρομείου
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Το μάρκετινγκ ηλεκτρονικού ταχυδρομείου χρησιμοποιείται ευρέως από τις επιχειρήσεις επειδή είναι λιγότερο ακριβό και προάγει τα προϊόντα εύκολα εάν είναι προϊόντα και υπηρεσίες του χορηγού σας ή σας δικοί. Θεωρείται ισχυρός και αποτελεσματικός τρόπος.
Your email marketing will begin with your opt-in list by offering a free newsletter about your industry to your Web site visitors. To gather names and e-mail addresses of your subscribers, place a subscription box on your website. You can also be extra careful and make this a double opt-in where the subscriber must confirm their subscription before they join your list.
Once you have built a good sized list, you can place small ads for your product in your newsletter and can even start an announcement list for those who are looking for new products, tools and opportunities.
· Newsletter (Free) - will have a couple of ads, as mentioned above.
· Information Please Mailer - can help you close many sales. You have a link on your Web site, or in your publication, for readers to click on if they need more information. The mailer will be a sequence of e-mails that give more information about the product and a call to action at the end. These are very effective in closing sales and getting the click through to your sponsor’s site.
· Special Announcements - to be sent to your entire list which may contain new products and services that will meet the needs of your visitors?
Two Tools You Need:
· An Auto Responder
· E-mail Signature File
Can Spam Act: It is very significant to follow the Can Spam Act when sending e-mail. Always provide your name, company name and physical address at the bottom of your email. It is very important to provide an opt-out or unsubscribe link at the end of your e-mail.
Spam Filters: Always spam by checking your e-mail messages before you send them out. Spam filters prevent spam e-mails from getting into the recipients’ inboxes.
E-mail marketing is instant and easy to track. In addition, e-mails arrive in a few seconds or minutes and over half of Internet users check or send e-mail everyday, which makes e-mail marketing very effective.